The ongoing global pandemic that has prompted people to take precautionary measures and leading to closures of several retail outlets has signalled a large scale, unprecedented disruption. Owing to this, retail companies and leading luxury brands are facing several challenges around consumer demands, pricing, supply chain management, health and safety and labour shortages. Digital transformation in retail assists businesses to adapt to challenging times by using the latest technology solutions. Here’s how Gateway Digital has helped a leading retail brand to take their business online. Client Overview: The client is one of the largest chain of stores in Northern Europe. They house prominent fashion brands and consumer goods. Gateway has been associated with them to manage the e-commerce shop and back-office operations over the last 4 years. Business Problem: Ideally, the client sends a detailed product catalogue (with details of products listed in the sale) to all its customers to help them navigate the rush and locate the products they wish to purchase easily. The client wanted to ensure people get to participate in their sale even at times when it is practically difficult for them to step out of their homes to buy things. They wanted to give their customers a convenient option to shop during the sale, without having to visit the store. Our Analysis and Approach: Considering the sale as a major revenue generation source for the client, and considering the challenges they were facing to reach out to all of their customer bases; we suggested a solution to take their traditional promotional campaigns online featuring virtual showrooms that give the in-store feel. By going digital, the client can reach out to all their customers easily and allow them to participate in the sale at the comfort of their homes. Solution Highlights: We developed the added solution to help the clients take all their event marketing and promotions online with a virtual visual showroom. The solution provides the customers with a stimulated in-store experience online. All the business flow, process outsourcing and campaigns were shifted online. With the help of asset management, workflow analytics and ready-to-use tools and components, it gives the users an in-person appearance of the store and allows them to avail discounts. The solution also features integration options for home delivery and pick-up services for the customers. Key Benefits: The customers can look at the product catalogue online and order online, without having to physically visit the store during the sale. The online solution gives customers a personalized, in-store experience. Customers can order online and get the products delivered at their homes, or pick up at the store at a convenient time. Gateway Digital understands how unprecedented these times are for businesses across sectors. We are here to help with our global operating teams working remotely to keep your projects going. We have the technical expertise and flexible business models to quickly develop and deploy solutions that will help you sail through these challenging times. To know more, get in touch with us at [email protected].
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